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Strategic communications

Immersive, realistic scenarios to test and teach your communicators

The challenge

The client was an independent research organisation involved in teaching international relations a and security issues to mid-career military personnel and diplomats 

They spotted a gap in their year long, flagship course. Participants were studying all aspects of security ... except for relations with the media.

Few had any experience of dealing with the media at all. Many came from backgrounds where the media were restricted or weak. None had any direct experience of the international media and all had very different assumptions about the media might affect their work in the field. 

They knew, too, that their future careers would almost certainly require them at some point to appear before the international media to deliver briefings, soundbites, interviews or news conferences.

And they would have to make those appearances speaking English - in most cases, not their first language.

What OffspinMedia delivered

We worked with the parent teaching organisation to develop a week long, intensive course in strategic communications.

First, we analysed precisely what it was hoped to achieve in a week-long course. 

Then we devised a residential programme based on a high-pressure realistic scenario which placed participants in a UN mandated cease-fire monitoring operation in a divided nation emerging from civil war and ethnic strife.

The kind of humanitarian intervention all those on the course might have to lead.

Participants critiqued themselves and each other. All learned new skills, refined them and left the course comfortable with appearing in front of cameras, briefing journalists and organising major news conferences.