Strategic Communications at BZU

Resources for the course in Strategic Communications 

This micro-site is intended to offer a complete guide for tutors, teachers and lecturers to the course in Strategic Communications planned for spring and summer 2014.

The course comprises three modules:

  • What is Strategic Communications? 
  • The skills of Strategic Communications. 
  • The Palestinian case and international perspectives. 

Below are links to reading that can be downloaded from here or from the page Recommended reading where citation details can also be found.  
Links to recommended reading
Ċ
1997ClarifyingtheCNNEffect-Livingston.pdf
(292k)
Kevin Marsh,
Sep 20, 2014, 7:43 AM
v.1
Ċ
Audiences Maloney.pdf
(1771k)
Kevin Marsh,
Jan 5, 2014, 3:38 AM
v.1
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Audiences and Journalism.pdf
(1672k)
Kevin Marsh,
Sep 20, 2014, 7:39 AM
v.1
Ċ
Communications Strategy Case Study.pdf
(224k)
Kevin Marsh,
Jan 5, 2014, 3:40 AM
v.1
Ċ
Comparison of three govts.pdf
(310k)
Kevin Marsh,
Dec 17, 2013, 2:34 AM
v.1
Ċ
Crisis Communications.pdf
(106k)
Kevin Marsh,
Dec 17, 2013, 2:35 AM
v.1
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Critical Notes on Habermas.pdf
(323k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Definitions - John Williams.pdf
(73k)
Kevin Marsh,
Sep 20, 2014, 7:37 AM
v.1
Ċ
DoD Dissemination Report.pdf
(5146k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
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Entman on Framing.pdf
(1118k)
Kevin Marsh,
Dec 17, 2013, 3:42 AM
v.2
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Ethical Journalism Initiative.pdf
(7344k)
Kevin Marsh,
Sep 20, 2014, 7:41 AM
v.1
Ċ
Getting Better at SC.pdf
(989k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Global Glocal.pdf
(1274k)
Kevin Marsh,
Jan 8, 2014, 5:09 AM
v.1
Ċ
Global Spin and the public interest.pdf
(197k)
Kevin Marsh,
Jan 5, 2014, 3:47 AM
v.1
Ċ
Guest lecture - Hayat Abu-Saleh, UNOCHA.pdf
(43k)
Kevin Marsh,
Sep 28, 2014, 1:24 AM
v.1
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Habermas (1964) - The Public Sphere.pdf
(175k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Hallahan on Framing.pdf
(327k)
Kevin Marsh,
Dec 17, 2013, 2:36 AM
v.1
Ċ
In Search of Legitimacy.pdf
(326k)
Kevin Marsh,
Dec 13, 2013, 8:02 AM
v.1
Ċ
JW - Being a spokesman .pdf
(37k)
Kevin Marsh,
Oct 24, 2014, 7:26 AM
v.1
ĉ
JW- Messaging.docx
(115k)
Kevin Marsh,
Oct 20, 2014, 5:08 AM
v.1
Ċ
Journalism 2.0.pdf
(2017k)
Kevin Marsh,
Sep 20, 2014, 7:44 AM
v.1
ĉ
Marsh2.doc
(66k)
Kevin Marsh,
Dec 17, 2013, 3:40 AM
v.1
Ċ
Matti Friedman.pdf
(893k)
Kevin Marsh,
Sep 20, 2014, 7:42 AM
v.1
Ċ
Media, war and Propaganda.pdf
(170k)
Kevin Marsh,
Jan 5, 2014, 3:41 AM
v.1
Ċ
Mediactive.pdf
(1139k)
Kevin Marsh,
Sep 20, 2014, 7:45 AM
v.1
Ċ
Ox Process of Strategic Comms.pdf
(92k)
Kevin Marsh,
Sep 20, 2014, 7:46 AM
v.1
Ċ
PR War between Is & Pal.pdf
(165k)
Kevin Marsh,
Dec 13, 2013, 8:01 AM
v.1
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Propaganda .pdf
(355k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Propaganda and Persuasion.pdf
(7548k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Psyops DoD.pdf
(1276k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Psyops King.pdf
(159k)
Kevin Marsh,
Dec 13, 2013, 7:52 AM
v.1
Ċ
Public Opinion.pdf
(517k)
Kevin Marsh,
Dec 17, 2013, 3:25 AM
v.1
Ċ
Reuters Handbook.pdf
(1575k)
Kevin Marsh,
Sep 20, 2014, 7:42 AM
v.1
Ċ
Scales R. Clausewitz & WW IV AFJ July 2006.pdf
(60k)
Kevin Marsh,
Dec 13, 2013, 7:53 AM
v.1
Ċ
Seven Models Hallahan.pdf
(327k)
Kevin Marsh,
Sep 20, 2014, 7:46 AM
v.1
Ċ
Strategic Comms and Influence.pdf
(1062k)
Kevin Marsh,
Dec 13, 2013, 7:46 AM
v.1
Ċ
Strategic Comms and National Strategy.pdf
(1602k)
Kevin Marsh,
Dec 13, 2013, 7:51 AM
v.1
Ċ
Strategic Communication Primer.pdf
(804k)
Kevin Marsh,
Dec 13, 2013, 7:46 AM
v.1
Ċ
Structural Trans Hbaermas.pdf
(10795k)
Kevin Marsh,
Dec 13, 2013, 7:53 AM
v.1
Ċ
Tee Report.pdf
(1692k)
Kevin Marsh,
Jan 5, 2014, 3:50 AM
v.1
Ċ
The Ethics of Spin.pdf
(270k)
Kevin Marsh,
Jan 5, 2014, 3:48 AM
v.1
Ċ
Training_Guide_Strategic_Communications_Development.pdf
(772k)
Kevin Marsh,
Sep 20, 2014, 7:47 AM
v.1
Ċ
What is strategic communications|
(3602k)
Kevin Marsh,
Sep 20, 2014, 7:50 AM
v.2
Ċ
What shapes US opinion of China? Case study .pdf
(210k)
Kevin Marsh,
Jan 5, 2014, 3:43 AM
v.1
Ċ
Williams - Communication in Government.pdf
(174k)
Kevin Marsh,
Sep 27, 2014, 3:43 AM
v.1