03 Presentations


On this page you can find the recorded presentations used in lecture sessions

Audiences

In this presentation, Kevin Marsh discusses the importance of finding and understanding target audiences.

Narrative

In this presentation, Kevin Marsh discusses the importance of narrative, framing and language in strategic communications

Message Levels

In this presentation, Kevin Marsh discusses the different levels at which messages are created and received.

Ethics

In this film, Kevin Marsh discusses the ethics of communication.


The Mechanics of the Media

In this film, Kevin Marsh discusses some of the main features of the way the media work.